Fine Gael return with a Twolicy Page

Just when you think the Fine Gael site is a safe place to visit, they scare you even more. Welcome to ‘Fine Gael Twolicy’.

Now, the idea of collecting Fine Gael Twitter presences in one place is interesting, logical and downright useful for those of us in the political nerd herd. It makes sense.

Onto the cringey stuff.

“Twolicy”

I’m not sure even the run-of-the-mill Life Guru-Expressive Social Media Coach could keep a straight face saying this. Yes, really.

e-Canvasser

What is really objectionable about the Twolicy page though, is the e-Canvasser form.

Clicking on that banner on the page, brings up the pop-under form below:

The call to action for visitors is to effectively astroturf on social media properties. I’m kind of wondering just who this page is aimed at. Party members wouldn’t need encouragement to do this and well, floating voters – are they really going to a) enter their details into a Fine Gael site again this election cycle and/or b) spam all of their friends with “I heart Fine Gael”. Is there anything more likely to cause unfriend in social media networks than streams of political rhetoric? That old chestnut that ‘I don’t use Twitter because I don’t want to read what you had for breakfast’. Magnify that by a thousand and you have the annoyance factor of consistent electioneering noises on a network of friends.

Looking at the design and tenor of Fine Gael’s e-Canvasser page, I think it’s the kind of page that a committee of consultants would produce. Don’t you think that there are touches of Obama? We’re not an politicially-charged community of phone pools in neighbours’ houses. And I don’t think we will ever be. If anything, encouraging people to spam their friends with pro-Fine Gael messages could backfire on Lower Twount Street HQ. Hello Protest Voters.

Instead of taking risks in content and spending less, look at the power of Coveney’s Audioboos outside a McD’s on a late-night ride home, we get Fine Gael encouraging people to fill their social presences with spam. The best that Fine Gael can hope for is that this twolicy is an expensive but unmitigated disaster in user takeup. That would, at least, save them the indignity of spending money to annoy would-be voters.

Comments

  1. How is this SPAM? That’s such a perjorative thing to say. In effect apart from the e-mail friends and family section everything else is a passive action, posting video to one’s YouTube or putting something in a status on Facebook. The idea of putting it all logically on one page for people to do is fairly obvious.

    As for your charge that we’re not a politically charged community, I find that crazy. Politics is endemic in Ireland. Its only a matter of time before this kind of political action becomes ubiquitous. We’ve always tended to follow US/UK trend in our politics. This is just another example.

    I find it interesting that political parties are told they need to engage in social media and yet when they do they get get blasted for actually doing it.

  2. I have removed several people from my friends and follow list on facebook and Twitter due to this crap and they can stay gone.

  3. “Party members wouldn’t need encouragement to do this and well, floating voters – are they really going to a) enter their details into a Fine Gael site again this election cycle and/or b) spam all of their friends with “I heart Fine Gael”.”

    While it is cringeworthy, I feel you are being very unfair – you do know that there are ardent FG supporters that are neither floating voters or party members?

  4. I got one of those spammy off-topic FG comments posted this morning. Very irritating and guaranteed to turn people off them.

    Fine Gael remind me of those priests who organise folk masses. Well meaning but clueless.

    On the other hand, at least they’re not Fianna Fáil.

  5. Ross – I was giving examples. I think a lot of people including FG supporters are cringing.

Trackbacks/Pingbacks

  1. Twolicy – Twaddle - February 8, 2011

    [...] Golez examines Fine Gael’s new almost indescribably silly campaign to spam everyone with tweets and treat people online like 5 year [...]

  2. Tweets that mention Fine Gael return with a Twolicy Page | election.ie -- Topsy.com - February 8, 2011

    [...] This post was mentioned on Twitter by Adrian Weckler, Suzy Byrne, Eamon Leonard, Martin O'leary, Kealan Flynn and others. Kealan Flynn said: RT @suzybie: Yes twolicy is not a bad dream, it's a nightmare. @lexia has more http://election.ie/2011/02/fine-gael-return-with-a-twolic … [...]

  3. Why would anyone vote for Fine Gael? - Page 14 - February 8, 2011

    [...] Seriously. This deserves its own thread but I don't have 100 posts*. Fine Gael Fine Gael return with a Twolicy Page | election.ie Whoever's coming up with Fine Gael's new media stuff should be shot. *mods – can this please [...]

  4. FG's election plan to spam the net - February 8, 2011

    [...] The call to action for visitors is to effectively astroturf on social media properties. I’m kind of wondering just who this page is aimed at. Party members wouldn’t need encouragement to do this and well, floating voters – are they really going to a) enter their details into a Fine Gael site again this election cycle and/or b) spam all of their friends with “I heart Fine Gael”. Is there anything more likely to cause unfriend in social media networks than streams of political rhetoric? That old chestnut that ‘I don’t use Twitter because I don’t want to read what you had for breakfast’. Magnify that by a thousand and you have the annoyance factor of consistent electioneering noises on a network of friends. Fine Gael return with a Twolicy Page | election.ie [...]

  5. What it says in the blogs – Tuesday February 8th | General Election 2011 – A view from the left - February 8, 2011

    [...] as well.  They have a ‘twolicy’ though for this online business and @Lexia writing on Election.ie has laid bare their documentation on how to spam and be [...]

  6. Rónán Mistéil's blog - Musings and meanderings about anything and everything… - February 8, 2011

    [...] make up silly words like ‘twolicy‘. You’re politicians, leave the humour to the [...]

  7. Ould Ireland embraces its first internet election » Article » OWNI.eu, Digital Journalism - February 21, 2011

    [...] have been some missteps, even by the big parties. Fine Gael were panned for using terms such as ‘Twolicy’ (an ill-conceived union of the words Twitter and Policy) on their main [...]

  8. A-Z of Irish Politics 2011 | It only encourages them - December 28, 2011

    [...] T is for Twitter , All of our presidential candidates had a twitter account , a good chunk of our TD’s now have a twitter account that they use to varying degrees of success and hilarity. From Lenihan claiming he was defamed following an argument over a tweet from former Senator Dan Boyle. Then of course there was the media eccentric Paul Gogarty tweeting “Expect collective decision soon. Then it’s up to Taoiseach to see sense or go”  Full marks to the Green Party for practically bringing down the Government by tweeting. Fine Gael Head Quarters get full marks for the most embarrassing use of twitter with their Twolicy . [...]

  9. Fine Gael launch Facebook treaty app | It Only Encourages Them - May 2, 2012

    [...] been Fine Gael’s forays into social media electioneering as witnessed by the cringeworthy Twolicy and that insufferable charlatan Ravi [...]

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